Zooming in on the market share change from Q1 ‘22 compared with Q1 ‘21, Cabernet Sauvignon dominates, surpassing Red Blend, Pinot Gris/Grigio, Pinot Noir and Syrah/Shiraz.  

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Pulse Insights

Cabernet Sauvignon is here to stay

When comparing Q1 ‘22 market share change with Q1 ‘21, the rise in red wine orders—in particular, Cabernet Sauvignon—is influenced by seasonality and for stockup periods around major holidays such as Valentine’s Day. As Cabernet Sauvignon is the world’s most popular grape varietal, with 11.1% of all wines in the world containing it, this data suggests that the product continues to maintain its market share while experiencing spurts of YoY growth.

Looking forward: There is no reason to believe that Cabernet Sauvignon will give away its lead in market share anytime soon, especially with consumer support.

Wine saw a lift in overall market share change (1.10%) in Q1 ‘22 compared to the same time in ‘21. However, Cabernet Sauvignon takes the prize as the largest single varietal owner of market share.


Wine Market Share by Subcategory

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