Of the Provi marketplace, household brand names like Tito’s Vodka, Jack Daniel’s Tennessee Whiskey and Crown Royal Canadian Whisky claim top market share.
Whiskey owns the top share change increase for Q1 ‘22, only being interrupted by the fan-favorite Tito’s in second place.
Top 5 Spirits Brands by Market Share
Top 5 Spirits by Share Change
Top 5 Spirits by Market Share
Fastest-Growing Whiskey Brands in Q1 Compared to Last Year
Whiskey is crushing it
Whiskey continues to outperform other spirits, increasing its market share by 3.40% compared to ‘21—the most of any other style of spirit. Even though Spirits dipped overall, the individual top spirits within the category all saw a decent share jump in popular brands.
Looking forward: Whether or not Spirits will make a significant comeback during the warmer summer months—paired with pandemic restrictions loosening—is yet to be seen, however, we predict that these top brands will continue to reign supreme.
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