Tito’s Handmade Vodka
Known for its high-quality product, charitable contributions, and goal to make people happy while making the world a better place.
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Jack Daniel’s Old No. 7 Tennessee Whiskey
A warm amber colour with aromas of sweet vanilla, this is a smooth, full-bodied whiskey, with flavours of orange, brown sugar and spice, and a long rich finish.
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Crown Royal Canadian Whisky
With a silky texture and hints of oak and sweet vanilla, our 80 proof whisky provides a refined flavor that enhances any cocktail party or celebration.
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Woodford Reserve
The perfectly balanced taste of our Kentucky Straight Bourbon Whiskey is composed of more than 200 detectable flavor notes, from bold grain and wood, to sweet aromatics, spice, and fruit & floral notes.
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Hennessy VS Cognac
This three-star concoction comes from Hennessy's finest young eau de vie, which is a brandy whose name literally translates to water of life.
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Of the Provi marketplace, household brand names like Tito’s Vodka, Jack Daniel’s Tennessee Whiskey and Crown Royal Canadian Whisky claim top market share.

Whiskey owns the top share change increase for Q1 ‘22, only being interrupted by the fan-favorite Tito’s in second place.


Top 5 Spirits Brands by Market Share

Top 5 Spirits by Share Change

Top 5 Spirits by Market Share

Fastest-Growing Whiskey Brands in Q1 Compared to Last Year

Pulse Insights

Whiskey is crushing it

Whiskey continues to outperform other spirits, increasing its market share by 3.40% compared to ‘21—the most of any other style of spirit. Even though Spirits dipped overall, the individual top spirits within the category all saw a decent share jump in popular brands.

Looking forward: Whether or not Spirits will make a significant comeback during the warmer summer months—paired with pandemic restrictions loosening—is yet to be seen, however, we predict that these top brands will continue to reign supreme.

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