Despite heavy saturation in the category, RTDs still see successful growth from Pre-Mixed Cocktail and Hard Seltzer varieties that dominate the landscape.
Top 5 Beer Brands by Market Share
Top 10 Ready-To-Drink (RTD) Brands
Top Beers & Hard Seltzers Subcategories by Share Change
Diversity rules flavor town
Despite beer dominating the overall category, RTDs are growing at an exponential rate thanks to increased visibility and consumer adoption, cutting into beer’s overall market potential. The versatility and variety in RTD flavors appeal to more consumers than beer, piquing consumer interest in those just entering the beverage alcohol market.
Looking forward: At the risk of sounding like a broken record in the industry, there’s just no sign of the RTD category slowing down. Expect the variety of pre-mixed cocktail and hard seltzer flavors to continue to grow, showcasing the category’s inherent strength.
When divided into subcategories, Light Lager leads the pack at 30.6% of the market share, followed by Pale Lager (11%) and IPA (10%), respectively.
Beer & Hard Seltzer Share by Subcategory
Beer & Hard Seltzer
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