Minority-owned products are at the heart of the conscious consumer’s purchase decision

There’s definitely a renewed commitment to diversity in the alcohol industry, but more can always be done. A recent study from Deloitte showed fewer than 20% of women believed their company has been successful in creating a better workplace. And while that might be a grim stat, let’s focus on some of the positives:

1,973

No. of minority-owned products in Provi marketplace

Uncle Nearest
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44° North
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Cincoro
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18th Street Brewery
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DeLeón Tequila
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Top-selling Black-owned brands

Odell Brewing
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Dry Dock Brewing
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New Glarus Brewing
Uncle Nearest
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North Shore Distillery
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Top-selling Woman-owned brands

Smile, Tableware, Interaction
Barrel, Smile, Wood, Winery

Odell Brewing

Fastest-growing minority-owned beer




Uncle Nearest

Fastest-growing minority-owned spirit







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