48%
48% of US alcohol drinkers say their purchase decisions are positively influenced by a company’s sustainability or environmental initiatives.
Beverage Alcohol Trends:
How Bar, Restaurant and Retail Buying Behaviors Evolved in 2022
The five consumer trends that influenced on- and off-premise buying behavior in the Provi marketplace in 2022
To cap off another monumental year, let’s take a look back at the biggest trends that defined the beverage-alcohol industry in 2022. This year's report dives into everything from the explosive growth of ready-to-drink (RTD) to the impact of viral trends on social media. We also look at the evolution of the beverage alcohol ecommerce as a whole, and how all of these trends collectively influence how on- and off-premise buyers manage inventory and order wholesale alcohol for their businesses. Join us as we dive into the latest Provi Pulse data insights from 2022.
Trending Up — Sales Across RTD Canned Cocktails Accelerates
Sales of premixed cocktails surged 42.3% to $1.6 billion in 2021, according to DISCUS.
According to IRI, premixed cocktail sales were up 32.3%, totaling $917.7 million, for the 52 weeks ending May 15.
At a Glance — The Beverage Alcohol Trends That Shaped Buyer Behavior in 2022
Consumers Want More Premium Products — Why Premiumization Continues Its March Across Beverage Alcohol
Going Viral — How On- and Off-Premise Buying Behavior is Shaped by Pop Culture
The Espresso Martini
+ 501%
Espresso Martini edged out the Manhattan to make the 10 top-selling cocktails of 2022 according to CGA’s cocktail sales tracker.
Searches for “Negroni Sbagliato” jumped by 501% in the week following its mention in a viral TikTok.
