Top 5 non-alcoholic craft beers*

Top 5 zero-proof spirits

Top 5 low-ABV beers (0.50% 2.5% ABV)

Top 5 non-alcoholic wines

Top 5 non-alcoholic brands by market share

No. of non-alcoholic and zero-proof product listings purchased in the Provi marketplace in last 3 months

No- & Low-ABV Brands Aren’t Just for Teetotalers — They’re One of the Fastest-Growing Subcategories in the Industry

What’s driving the rise in new non-alcoholic beverages? It’s not “just for people who are sober, pregnant or abstaining for religious reasons,” says Ed Carino, co-founder of Proof No More, who told Forbes this year that “80% of the people who buy non-alcoholic drinks still drink alcohol.”


What was once a niche enclave in the bev-alc industry, there’s no denying the monumental rise of no- and low-alcoholic beverages in the last few years — even Heineken spent 50% of its 2021 U.S. media budget on its namesake non-alcoholic beer. So while the category is still considered nascent, brands clearly see potential.

108
Non-alcoholic beer product listings
14
Non-alcoholic RTD product listings
24
Zero-proof spirit product listings
36
Non-alcoholic wine product listings
Stiegl Grapefruit Radler
“The fruity one.” Real fruit juice gives the new Stiegl Radler a distinct, tart aroma and natural cloudiness.
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Lindemans Framboise Lambic
A clean natural tasting brew with undertones of fresh raspberries and a wonderful aroma.
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Schofferhofer Grapefruit
The unique combination of sparkling smooth Schofferhofer Hefeweizen with grapefruit flavoring
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Lindemans Peche Lambic
A golden peach lambic with a sparkling appearance and fruity taste.
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Stiegl Zitrone Lemon Radler
It's the classical cloudy lemon radler from Stiegl Brewery in Salzburg.
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Töst Non-Alcoholic Sparkling
An all-natural, delicious, dry, sparkling, alcohol-free beverage with white tea, white cranberry, and ginger.
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Giesen Zero Percent Sauvignon Blanc
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Weingut Leitz Eins Zwei Zero Sparkling Rose
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Giesen Zero Percent Rose
A golden peach lambic with a sparkling appearance and fruity taste.
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Freixenet Alcohol-Free Sparkling Wine
It's the classical cloudy lemon radler from Stiegl Brewery in Salzburg.
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*Provi uses the Brewer’s Association distinction of what’s considered a craft brewery.


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