Top 5 non-alcoholic craft beers*
Top 5 zero-proof spirits
Top 5 low-ABV beers (0.50% – 2.5% ABV)
Top 5 non-alcoholic wines
Top 5 non-alcoholic brands by market share
No. of non-alcoholic and zero-proof product listings purchased in the Provi marketplace in last 3 months
No- & Low-ABV Brands Aren’t Just for Teetotalers — They’re One of the Fastest-Growing Subcategories in the Industry
What’s driving the rise in new non-alcoholic beverages? It’s not “just for people who are sober, pregnant or abstaining for religious reasons,” says Ed Carino, co-founder of Proof No More, who told Forbes this year that “80% of the people who buy non-alcoholic drinks still drink alcohol.”
What was once a niche enclave in the bev-alc industry, there’s no denying the monumental rise of no- and low-alcoholic beverages in the last few years — even Heineken spent 50% of its 2021 U.S. media budget on its namesake non-alcoholic beer. So while the category is still considered nascent, brands clearly see potential.
*Provi uses the Brewer’s Association distinction of what’s considered a craft brewery.